Tracy Gardner

Principal Consultant for Specialized Competitor Analysis and Market Research

Tracy has worked in journals since 1997. She has a very broad view of publishing having worked for publishing technology companies (CatchWord and Ingenta), a not-for-profit publisher (CABI Publishing), and thereafter in consultancy, on various projects for publishers, intermediaries and libraries.

Throughout her career she has been focused on improving the communication channels between publishers, intermediaries and librarians and understands the business of scholarly publishing from many different perspectives. Tracy has worked on a wide range of projects, including sales, marketing & pricing; journal delivery & platform selection; management; product development; market research; content discovery; library technology; strategic business reviews; and open access publishing.

She is the co-author of How Readers Discover Content in Scholarly Publications, published in 2012 and 2015. Tracy is a trainer on a number of training courses in association with ALPSP and UKSG.