Andrea Kravetz

Andrea Kravetz joined Elsevier in May 2001 as the Vice President for the User Centered Design Department (UCD). The UCD department is an international department responsible for creating the user interface for most of Elsevier's electronic products.  Under Andrea's leadership, the department ensures that Elsevier's electronic products are customer focused and provide ease of use.  The UCD team has been involved in all major electronic product releases for Elsevier products in both the Science & Technology and Health Sciences areas.

Prior to joining Elsevier, Andrea  held a variety of positions at LexisNexis including; Manager Data Development, Sr. Director Large Law Firm Marketing and Product Manager for Lexcite and Freestyle Natural Language Search.  She was responsible for leading the effort to create data enhancements resulting in the creation of  Company Dossier and  Nexis News Indexing Taxonomy.

Andrea is a licensed lawyer and practiced law in Ohio for several years before joining Reed Elsevier.

She is a frequent lecturer on the user centered design process and the value of incorporating the user into the development process.

Website:  http://www.linkedin.com/pub/andrea-kravetz/0/685/b5