Senior Digital Marketing Executive, Publishing

posted on Jan 22, 2023
closing date: 2023-02-17

Company: CABI

Location: Wallingford, UK (Hybrid working considered/will need to be in the Wallingford office a couple of days a week)

Job Link

THE ROLE:

We are looking for a Senior Digital Marketing Executive to join our team and drive forward lead generation, usage and discoverability of our world class research and knowledge product portfolio. Using a broad range of digital marketing skills, you’ll be responsible for implementing our content platform strategy including B2C direct sales and generating sound leads for our sales team.
 
WHAT YOU’LL DO:

You will be responsible for the planning, execution and delivery of digital marketing campaigns including SEO, user journey automations, PPC and advertising, alongside managing the marketing activity and content pages on our website

Key accountabilities:

• Manage the day to day digital marketing activity through our websites and content platforms• Working with the wider marketing and platform team to develop the digital marketing strategy• Generate quality leads to support revenue generation• Drive usage across our portfolio of products through paid and organic communications• Raise CABI’s publishing profile and visibility through the execution of digital campaigns including PPC and Google Ads• Manage the publishing marketing pages through our CMS systems to ensure product information is up-to-date, informative, compelling and drives CTA’s• Provide regular reports and analytics on the above activities• Be part of the team responsible for driving further digital developments on our website roadmap• Tracking, monitoring and evaluating key performance indicators and metrics

What you’ll bring to the role:

You’ll be data-driven with a solid background in digital marketing, particularly in driving usage and lead generation. You’ll be highly analytical with an understanding of website operations, SEO, CRM, PPC, reporting and insights. A track record of delivering multi-channel campaigns and the ability to work flexibly according to business need.

Knowledge, Skills & Experience:
Experience in website content management systems, customer relationship management software, social media, online advertising, PPC and email management
• Excellent communicator: articulate, persuasive and confident; providing clear, concise verbal and written communications

• Understanding of HTML, webpage design and UX• Excellent project management, planning and time management skills• Experience in publishing would be an advantage• Strong attention to detail

Education & Qualifications:
Educated to degree level or with equivalent experience in a similar role