Email Marketing Executive

Utilising our Salesforce Account engagement platform, and working closely with our marketing teams across the globe, the successful candidate will form a pivotal role in our newly created Marketing Operations team. Supporting our Marketing Campaigns Specialist, the Email Marketing Executive will take responsibility for the creation and delivery of emails, landing pages, forms, automations and reports. In the longer term, the Email Marketing Executive will have the opportunity to further develop their Salesforce platform skills and/or transition to a Salesforce Marketing Cloud role.

As an organisation, we are at an exciting time in our development. We are underway on a significant data and digital transformational journey, backed up with substantial investment, that will further enhance our customers’ experience, place us at the vanguard of marketing activity in our space and will set us up to take on the future challenges of the ever-evolving publishing landscape.

What will you be doing?

Key role accountabilities include:

• Build & set up landing pages with personalisation and dynamic content to be used for various marketing purposes and enriched forms to capture customer data, using progressive profiling as and when required.
• Build and set up tactical email campaigns configuring personalisation and dynamic content as and when required.
• Contribute to determination of campaign success measures / KPIs and ensure/take ownership of implementing associated campaign tracking on all elements (e.g., email, advertising, social media, website, etc.).
• Manage & undertake ad-hoc requests from end users covering data queries, KPIs, campaign reports
• Ensure the resultant deliverables meet the brief, including agreed SLAs and are created error-free and are of a customer-facing quality.
• Assist with quality control for all aspects of email communications, including links, email and landing page content, subject lines, and appropriate audience segmentation.
• Migrate campaigns from legacy platform into SF Account Engagement solution.
• Deputise for the Campaigns Operations Manager where appropriate & relevant by attending stakeholder meetings/workshops and ensuring actions are captured and actioned.

Successful applicants should demonstrate some or all of the following:

• Educated to degree or equivalent experience/education in marketing/email marketing
• Some experience working with CRM, Customer and/or Marketing data
• Some experience in building and deploying emails and/or automations ideally in a Salesforce environment, but not essential
• An understanding of core email marketing metrics
• A willingness to build their skills through the achievement of Salesforce Certifications (supported by IOPP)
• A high level of accuracy & attention to detail: Advocate the “Right First Time” approach through best practices such as process documentation, “check and balance” procedures, spot checks etc
• Ability to deliver a high standard of clear communication, ensuring relevant stakeholders are well informed of project status as well as outcomes
• A committed team player who recognises the benefits of sharing knowledge, experience and expertise to further business objectives
• An enthusiastic self-starter who can prioritise the things that make a difference, whilst being focussed on the consistent delivery of quality outcome

Why work with us at IOP Publishing:

Purpose: We are a world leader in the development of electronic publishing for the scientific community – working in the interests of science and scientists, we aim to maximise the impact of the research we publish;

Culture: We offer a truly international culture with offices in Europe, Asia and the US and our reach is global. Our culture is the perfect blend of dedicated and intelligent professionalism, informal, friendly collaboration and authenticity with a social conscience.

Financial benefits:

a competitive salary, an excellent pension scheme (up to 12% company contribution), a discretionary annual bonus scheme, a £200 stipend payment on completion of the probation period, and a range of other useful and cost-saving benefits available through our benefits platform;

Health and Wellbeing: 33+ days holiday (including bank holidays), a 35-hour working week, life assurance, cycle-to-work scheme, dental insurance, health care cash plan, and a great positive working environment in our brand new office in central Bristol – modern airy and designed with all of our colleagues in mind – for work and social time;

Flexibility: a flexible hybrid working environment to suit everyone’s needs. We don’t need you in the office every day so we can consider applicants from further afield who can travel to Bristol likely once or twice a week;

And last but not least, did we mention that we are unique? IOP Publishing is central to the Institute of Physics, a not-for-profit society and we gift-aid all our profits to support science through the activities of the Institute.

To apply, please submit your CV through our careers site.

IOP Publishing is an equal opportunity employer. Our goal is to ensure that diversity, equity and inclusion (DE&I) are built into our identity in a way that is natural and sustainable, visible through the work we produce, our company branding, our professional networks and the communities we serve and support, which includes our employees, talent communities and candidates. We particularly welcome applicants from under-represented backgrounds.