Who should attend?

This course is designed to meet the needs of Early Career Publishers looking to advance their careers. To gain the most benefit from the course, participants should have one to three years of scholarly publishing experience. Those with more experience can use this as an opportunity to refresh their knowledge and gain inspiration for taking the next steps in their career. Course content is well suited for professionals working in editorial, sales, marketing, or content management roles in particular. In contrast, those working in other roles such as finance, production, product development, technology, or customer service will benefit from gaining a broader understanding of how their role sits within a broader context.

Scope of the course

During this intense course, you will learn about aspects of scholarly publishing that are unique to our sector. Among other topics, the course will focus on journal editorial development, bibliometrics, publication ethics, how to prepare for and launch a new journal, key elements of journal marketing, and journals acquisition skills. Academic publishing is an international business that requires interpersonal skills that translate across academic cultures and world cultures. Dealing with people from all walks of life, and in different countries is an integral part of working in scholarly publishing and requires self-awareness and interpersonal skills. The course will explore how participants react in various situations, using the award-winning methodology of the Cultural Navigator as well as other discussion tools such as OCEAN and 16 personalities. You will have an opportunity to apply what you have learned through a case study, that will be presented in a group setting where you will be judged by senior industry leaders.

Organisation of the course

An outline of the topics covered and the speakers invited is provided below. The sections of the course have been devised to encourage interaction and the program has built in some flexibility to allow for more detailed discussions in key areas of interest and concern for the actual participants. Any “spare” time will generally be devoted to working on the case study. Therefore you should plan to stay the full 3 nights of the course (2nd, 3rd, and 4th March 2025) at the hotel even if you work and live in the local area. All participants should strongly consider bringing their laptops. All participants will take part in their team's oral and written presentations but it will be understood that for some of those attending English is not their first language.

For more information about organisational matters please contact Jo Dinnage, General Manager, Events & Sponsorship, STM

Accommodation

The fee includes 3 nights accommodation at the Royal Orchid Sheraton Hotel & Towers, 2 Charoen Krung 30, Bang Rak, Bangkok 10500, Thailand. All meals and all tutorial costs are also included.

Course Director Bas Straub, Consultant, Magknowlia

Course Tutor Lyndsey Dixon, Consultant

Programme

Sunday 2nd March

10:30	Registration
11:00	Welcome and Introduction to the Course Bas Straub, Consultant, Magknowlia Lyndsey Dixon, Consultant
12:00	Lunch
13:00	The essence of scholarly communication Bas Straub, & Lyndsey Dixon, will provide a bird's eye view of academic publishing, and introduce you to the STM community
14:30	Introduction to the course Knowledge, interpersonal understanding, and skills
15:00	Refreshment Break
15:30	Interpersonal understanding and skills You will be using www.culturalnavigator.com as well as www.16personalities.com to deepen your understanding of how to interact with people from different countries and cultures.
16:30	Case Study Introduction to the case study.
17:30	End of the day and dinner

 Monday 3rd March Moderated by Lyndsey Dixon and Ola Wisniewska, Publisher, Radcliffe Group

08:30	Knowledge Journal- and Portfolio development Improving a publication – how to manage your editors and board – portfolio management: the total is more than the sum of its parts – marketing – holding a board meeting. Extra emphasis will be placed on practical methodologies for content acquisition, flipping to OA, and the proper use of Special Issues.
9:30	Launching a new journal Pre-launch market research – finding the right editorial team – how to position a journal – stand-alone journals vs. Spin-offs – cascading journals – marketing the journal towards authors & readers.
10:30	Refreshment Break
11:00	The status of OA – Business Models – Sales How is OA developing - Plan-S – OSTP – is there a future for subscription-based journals? - how to sell and who is the buyer of an academic publication. Special emphasis on Asia.
12:00	Bibliometrics The Impact Factor and its associated metrics – developments regarding the ESCI – Clarivate, Scopus, and Dimensions – other citation metrics – other ways to research, steer, and manage your journals – sales models
13:00	Lunch
14:00	Partnering & Society deals How to grow your portfolio through partnerships & society deals
15:00	Marketing How to best market your publications towards readers, authors, and institutes – what tools and platforms are there – social media – allowing your authors, editors, and society to promote their publications.
16:00	Afternoon – Case Study
17:00	Dinner

Tuesday 4th March 

08:30	Knowledge Rokas Maliukevičius, Business Development Director, VTeX Production – Platforms & Tools Submission platforms - Production workflow – XML – dissemination tools – new tools & initiatives – use of artificial intelligence.
09:30	Finances – modelling – profit The elements of finance & economics as used in publishing – how to measure success & profitability - how to read a P&L
10:30	Refreshment Break
11:00	Legal – Contracts What do you need to know as a publisher about copyright – contracts – agreements
12:00	Ethics Using some simple case studies we look at the ethical aspects of publishing – what is your responsibility as a publisher when it comes to unethical publishing behavior.
13:00	Lunch
17:00	Research Integrity We will be looking at threats to the integrity of what we as academic publishers do. How can we combat papermills, detect unethical publishing behaviour, and what to do about tools like ChatGPT?
18:30	Dinner
19:30	Evening - Case Study

Wednesday 5th March

08:30	Start-ups – new developments
09:30	Case Study presentations
11:00	Refreshment Break
12:00	Award Ceremony
13:00	End, of course, followed by lunch

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Events Terms and Conditions

Cancellation Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time. Insurance Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects. Privacy For more information about the personal data processed by STM Services, please refer to our Privacy statement.