David Iddon

David Iddon, BSc (Hons) is an Interaction Designer advocating and embedding user experience at BMJ since March 2016.

He is currently Head of UX and works closely with Product Managers to ensure users’ needs are understood and designed for. He has over 15 years experience in digital product development, cutting his teeth in web design, expanding to front-end development and then firmly finding his feet in the world of UX. He has previously worked in UX roles at Experian, Direct Line and Transport for London.