Marketing Executive / Senior Marketing Executive

Company: The Geological Society

Location: Hybrid Bath /Home

Job Link

Find out more: https://www.geolsoc.org.uk/About/Working-for-the-Society/Publishing-House-Jobs

Job purpose

Working with marketing and sales colleagues to promote scholarly publishing outputs and hard copy book sales internationally.

Overall responsibilities / requirements

  • Contribute to marketing plans and identify marketing and promotional opportunities
  • Experience in planning and managing content marketing campaigns
  • Promotion of Transformative Read and Publish agreements
  • Design and deliver author communications and content acquisition
  • Deliver marketing activity within budget following marketing plans
  • Working across both digital and traditional marketing channels to promote publishing house products and services
  • Travel within the UK and internationally to exhibitions may be required
  • Ownership of projects from briefing through to implementation and reporting
  • A good eye for design with creative flair
  • Contribute to regular reporting of marketing performance across channels, using Google Analytics and other back-end tools