Marketing Executive / Senior Marketing Executive
Company: The Geological Society
Location: Hybrid Bath /Home
Find out more: https://www.geolsoc.org.uk/About/Working-for-the-Society/Publishing-House-Jobs
Job purpose
Working with marketing and sales colleagues to promote scholarly publishing outputs and hard copy book sales internationally.
Overall responsibilities / requirements
- Contribute to marketing plans and identify marketing and promotional opportunities
- Experience in planning and managing content marketing campaigns
- Promotion of Transformative Read and Publish agreements
- Design and deliver author communications and content acquisition
- Deliver marketing activity within budget following marketing plans
- Working across both digital and traditional marketing channels to promote publishing house products and services
- Travel within the UK and internationally to exhibitions may be required
- Ownership of projects from briefing through to implementation and reporting
- A good eye for design with creative flair
- Contribute to regular reporting of marketing performance across channels, using Google Analytics and other back-end tools